About Us

CLS Consulting Group, LLC. (CLSCG) was built on a simple belief: growth shouldn’t require chaos. It should feel clear, measurable, and repeatable—powered by systems that do the busywork so people can do the work that matters.

Our Story

Our story starts at ITT Technical Institute, where Clarence Holloway and Melissa Holloway first crossed paths—two problem-solvers wired for building, fixing, and improving what others tolerate. Over time, what began as shared ambition became a shared mission: help service-based businesses stop leaking time, leads, and revenue because their marketing and operations aren’t connected.

Two Strengths,
One Growth Engine

MEET THE FOUNDER & CEO

Clarence Holloway

Clarence leads the front-end of growth: the brand presence, the demand generation, and the digital experiences that turn attention into action. He’s focused on helping service-based businesses unlock growth through digital marketing, including web design, lead generation, email marketing, and growth marketing—the pieces that bring opportunity in the door.

[email protected]

https://www.linkedin.com/in/cholloway1432/

MEET THE FOUNDER & COO

Melissa Holloway

Melissa leads the back-end of growth: the systems that make growth sustainable. She’s a business strategist and automation specialist who helps businesses automate, scale, and convert using AI, bringing an operator’s mindset shaped by nearly a decade in enterprise environments. Her focus is turning scattered tasks into streamlined workflows—so leads get handled consistently, follow-ups happen automatically, and teams stay focused on high-value work.

[email protected]

https://www.linkedin.com/in/mholloway1432/

Together, we built CLSCG as a North Carolina-based agency that blends strategy, marketing, automation, and AI implementation—not as disconnected services, but as one integrated system designed to create predictable growth.

Our Promise

We don’t sell complexity.
We build clarity.

If you work with CLSCG, you’ll get:

Strategy that’s practical & built for real teams.
Marketing that converts; not just looks pretty.
Automation that is wired into your workflow.
AI that earns its keep by reducing tasks, improving speed, & protecting your time.